Text for the Cure

BTC & The Cancer Society Think PINK for Breast Cancer Awareness Month

Nassau, The Bahamas. October 4, 2017. Traditionally, the month of October has designated to enhance the awareness of breast cancer. For several years, BTC has joined with various groups and organizations to promote prevention methods and share the stories of those that have been touched by cancer over the years.

BTC has teamed up with the Cancer Society for a “Think Pink Text for the Cure” campaign. The campaign which kicks off on October 5th, gives the general public an opportunity to make a donation towards the fight against breast cancer.

Tammy Sands, from the Cancer Society said, “We thought this would be a good initiative to solicit the support of the Bahamian public and the public at large to make a donation to help us here at the Cancer Society. The Cancer Society is run from the support of the general public. We offer a special Cancer Caring Center which provides free accommodations for Bahamians travelling from the Family Islands. They stay with us while they are undergoing treatment free of charge. We also have twelve family island branches throughout the archipelago of The Bahamas. We provide about twenty seven free clinics across the Family Islands providing pap smears for ladies and PSA testing for men.”

Manager for Public Relations, Indira Collie said, “BTC has been deeply involved with Cancer Awareness. About a decade ago, we launched a special campaign called “I Connect with the fight against breast cancer”, where we partnered with the Sister/Sister Breast Cancer Support Group to raise the level of awareness in the country. Since then, annually, the company participates in a number of cause-related initiatives. We have provided free mammograms for our customers and just a few weeks ago, we came on board again as the platinum sponsor for the Long Island Cancer Society Ball. We’re encouraging everyone to get involved. We all have been touched by the effects of cancer in one way or another. Just by sending a text message from your mobile phone, you can help to assist someone that is in need.”

The text for the cure campaign begins on October 5th and runs through October 31st. To participate customers should send a text the word “PINK” to the number 5115. With each text, customers will donate $1, and you can donate as many times as you like. All proceeds will go to The Cancer Society of The Bahamas.

BTC will be providing its text messaging platform to the Cancer Society, free of charge. Last month, BTC also worked in conjunction with NEMA for the “Each one Reach one” text to donate campaign to assist residents affected by Hurricane Irma.

ABOUT BTC:  BTC is the first quad play provider in The Bahamas. The company offers a full suite of landline, internet, mobile and television services allowing customers to stay connected throughout The Bahamas. BTC is deeply rooted in community and supports a wide range of culture, youth, education and sporting initiatives. These include Junkanoo, Bahamas Junkanoo Carnival, IAAF/BTC World Relays and CARIFTA. BTC maintains a four year scholarship program with The University of The Bahamas and provides funding for the University’s endowment fund.  Just recently, the company signed an agreement for the establishment of an Innovation Lab at the University. The company is jointly owned by Liberty Global and The Government of The Bahamas.

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